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Sydney Interactive has helped some of Australia’s top brands leverage technology to excite, educate and entertain their audiences.

Specialising in augmented reality, virtual reality, gamification and digital strategy, marketers and educators can contact us on 02 8570 3354 or email

Sydney Interactive Services


Westpac Bank
National Australia Bank
Suncorp Insurance & Banking
Dept. of Family & Community Services
Westfield Shopping Centres
Mirvac Retail Shopping Centres
Market City Shopping Centre Haymarket
BBC Broadcasting
News Corporation
The Daily Telegraph
Setanta Sports Broadcasting
Taronga Zoo
Clarins Skincare & Makeup
Versace Fragrance & Cosmetics
Laura Mercier Cosmetics
EMC Cloud Computing & Big Data
VICTA Mowers
Briggs & Stratton Engines
Terumo Medical Supplies
Mister Minit Shoe & Key Repair
Peppercorn Food Company
1000 Heads Marketing Agency
Brand Behaviour Marketing Agency
Double Edge PR Agency
Sydney Interactive Clients


Westfield / Scentre Group

“We asked Sydney Interactive for advice on how Augmented Reality (AR) could be applied effectively within Shopping Centres to drive traffic and lift the experiences of our customers. Tom not only provided a brilliant overview and strategy about how AR could be used in a retail environment, but he created a bespoke and highly innovative AR proposal that responded directly to our brief. We were extremely impressed with the broad thinking and service over and above what was requested. We are hoping to engage with Sydney Interactive again on future developments.”

Marcus Hinzack
Development Executive

Sydney Interactive testimonials

A.H. Beard

“With a vision to create an in-store Sleepsense customer experience that would differentiate our products from our competitors, entering into the world of “Augmented Reality” seemed like the ideal platform. Partnering with Sydney Interactive provided a solution, with a dimension of thinking that brought our product to life in an exciting, creative and user friendly format. A.H. Beard are very proud and pleased of what Sydney Interactive have created and we are looking forward to developing future product experiences with them.”

Gillian Beard
Group Training Manager

1000 Heads

“We found working with Sydney Interactive Nae-Design an absolute pleasure. Nae and Thomas work hard to ensure that the client's vision for designed materials are realised and that all needs are met as quickly as possible.”

Joanne Jacobs
Chief Operating Officer

“We've worked on multiple projects with Sydney Interactive, and our most recent project was with our client, Setanta Sports Australia, for the development of a Facebook app that was associated with a current tournament aired on the sports programming channel. The app was built precisely in accordance with our specifications and generated excellent reports on visits and interaction. We were thrilled with the response and would be happy to engage Sydney Interactive again on future projects.”

Lena Habkouk
Account Director

Juntos Marketing

“Thank you to Thomas West and Sydney Interactive for developing a Facebook page and a number of apps for our client. Their solutions were creative, professional and demonstrated a good understanding of the requirements of the job. Thomas went out of his way to help and make the process as straight forward as possible. Thomas has a clear approach, and we very much appreciated his willingness to ‘think outside the square’ to help meet tight time-frames.”

Carolyn Loton


“Your workshop was very informative and empowered us as marketing individuals.”

Cynthia Myssy
Senior Brand Manager

Mister Minit

“Mister Minit thanks Sydney Interactive in recognition of our valued supplier partnership and your contribution to the Franchisee Conference and Tradeshow.”

Kylee Young
National Marketing Manager

Hurstville Ritz Hotel

“Amazing! Please put my website up for all the world to see.”

Alana Bowden
Managing Director

Alchemy Equities and Innovation

“Highly professional, creative and effective collaborative partners.”

Kate Ingham
Senior Client Manager

“Your enthusiasm for our project has been exceptional. The delivery of our branding and website design has been easy, effective and exciting.”

Karly Weathered
Client Manager


Sydney Interactive Augmented Reality awards

2015 SCCA Marketing Awards Finalist

Sydney Interactive Augmented Reality awards

2015 APSC Awards Nominee

Sydney Interactive web design awards

19th Annual Communicator Award of Excellence Winner

Sydney Interactive web design awards

2012 Horizon Interactive Awards Winner

Sydney Interactive web design awards

2012 Interactive Media Awards Winner

Sydney Interactive web design awards

Double 2012-2013 DesignFirms Web Awards Winner


Sydney Interactive Services

Once an aspirational technology, augmented reality is now accessible to marketers and educators as a new way to engage with their audiences.

Our gallery and YouTube channel showcase the vivid and highly interactive experiences we’ve created for brands.

Augmented Reality for:

Conferences & exhibitions
Product launches
Education & training
Technical manuals

Download our AR app featuring Alice-themed animated characters and selfie disguises.

VR IS SO 2017

VR has been a long time in coming of age and is now a viable audience engagement platform.

Sydney Interactive Services

Virtual Reality for:

Games & entertainment
Training & simulation
Immersive experiences
Events & activations
Conferences & exhibitions
Product launches

Download 'Ride Alive VR' for iPhone and Google Cardboard.


'Ride Alive VR' is a motorcycle safety training game for iPhone and Google Cardboard.

Target fixation is the deadliest reflex a motorcycle rider can have. When a hazard suddenly appears, riders instinctively look at it which causes their bike to steer towards it and crash. By locking steering to head movement, 'Ride Alive VR' trains riders to look away from a hazard and steer towards a safe route.

Read more about how 'Ride Alive VR' teaches riders how to deal with target fixation.

Download 'Ride Alive VR' for iPhone and Google Cardboard. Android version coming soon.


To address audience's increasing expectation to be entertained as well as informed, we apply gamification principles to create high-impact experiences that deepen brand engagement.

Games For Marketers & Educators:


Sydney Interactive Services


Sydney Interactive Services

As digital platforms grow in complexity, so too do the the challenges of implementing them.

We provide consultancy, workshops and training that demystify technical complexities and build clear roadmaps towards success.


A 7-day collectible partnership between Taronga Zoo, the Daily Telegraph and Sunday Telegraph as part of their annual “Zoo Month”.

Mibo™ origami animals brought to life with our augmented reality technology in a mobile app for smartphones and tablets. 3D animated tiger, lion, elephant and friends jump to life and educate with shareable photo moments.

See The Wild Bunch in action.


Hoppy the Easter Bunny invaded fourteen Mirvac shopping centres nationwide in consecutive 2015 and 2016 campaigns. Shoppers could share their branded AR photo moments and selfies to Facebook instantly via our seasonal campaign app.

Check out Hoppy and friends here.

Featured in these shopping centres:

Greenwood Plaza
Birkenhead Point
Cherrybrook Village
St. Marys
Stanhope Village
City Centre Plaza
Hinkler Central
Como Centre
Moonee Ponds
Cooleman Court


The annual Bunnings expo is an opportunity for all brands to come together under one roof to showcase their products. As one of the leading brands at the event, VICTA approached us to develop an Augmented Reality experience that would enhance and distinguish their exhibition.

Our tablet-based solution added a whole new level of interactivity to their mowers, blowers and trimmers. Watch the interactive AR catalogue in action.


The Advocate for Children and Young People is an independent statutory office reporting to the NSW Parliament and is supported by the Department of Family and Community Services.

We created an augmented reality app that places speech bubbles with children’s quotes above the heads of event attendees.

Watch how it works.


Established in Sydney in 1817, Westpac is one of Australia’s largest banks. In an era of increasing cyber-crime, educating staff on how to protect valuable information is one of the key defences in the banking world.

We built a tablet-based game that simulated the most common cybersecurity scenarios. Players learned the consequences of their actions in a controlled environment and how to better protect sensitive information from hackers.


Westfield is one of the world’s largest shopping centre owners and a market leader in Australia, NZ, USA and UK. In the ever-changing world of retail management Westfield were looking for new ways to drive traffic, activate spaces and build communities within their centres.

We conducted a seminar on the future of shopper engagement and presented strategies and case studies on how augmented reality and gamification can support the retail experience.


Innovative thinking is key to maintaining a competitive edge in the rapidly evolving housing insurance market.

We delivered an augmented reality activation to support Suncorp's annual future planning workshop. A collection 3D animated experiences served as triggers for discussion and inspired creative thinking.


As a 'house of brands' Clarins are responsible for the tailored marketing communications of the world's most prestigious beauty and fragrance products.

We delivered a series of workshops to their marketing staff to educate on digital strategy, social media planning, online content development and website administration.


Located in the heart of Sydney’s Chinatown, Market City is a nexus of Asian culture and fashion shopping catering to travellers and city-dwellers alike. Their busiest periods Christmas and Chinese New Years presented the opportunity to entertain the crowds of holiday shoppers with new technology.

We built an augmented reality game that capitalised on the centre’s vast open spaces with mascot characters interacting with both shoppers and scenery. The game provided Market City new avenues to create sharable moments and connect with shoppers.

Catch the Presents Game

Santa jumps into a pool full of presents and to enter the prize-draw players have to tap the presents that fly out before they land.

Firecracker Horse Game

Hanging banners transform into giant lanterns and players have to catch the firecracker horse as it jumps out to enter the prize-draw.

Photo Booth

Selfie moments activate by scanning posters located throughout the centre.


For over 100 years A.H. Beard has been Australia's leading manufacturer of quality mattresses and bedding, sold at all Harvey Norman and Domayne stores nationwide and distributed internationally.

As part of the launch of their SleepSense™ smart bed, we developed a tablet based augmented reality app that visualised and animated the hidden inner workings of their futuristic product.


We teamed up with the marketing gurus at 1000 Heads to create a Facebook game for BBC TV show CBeebies.

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Established in 1921, Terumo is a worldwide leader in manufacturing medical supplies and surgical tools. Our Creative Director’s medical pedigree helps ensure Terumo’s ongoing marketing efforts are designed to resonate with surgeons, doctors and nurses.

To meet Terumo’s high technology demands Sydney Interactive developed a mobile solution that improved stock management efficiencies and leverages the latest smartphone capabilities.


Sydney Interactive was founded in 2010 by two people with a passion for technology and creativity.

Thomas West, Creative Director
Thomas West, Managing Director

Thomas West leverages over 20 years industry experience and a Bachelor of Computer Science towards making brands fun.

Dr. Nae West, Creative Director
Dr. Nae West, Creative Director

Both an award-winning graphic designer and former stem-cell neuroscientist, co-founder Dr. Nae West is responsible for creative direction at Sydney Interactive.



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contact Sydney Interactive
Phone +61 2 8970 3354
Office 235 Victoria Ave.
  Chatswood NSW 2067
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